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Remuneration Guidelines & Reports

The Remuneration Guidelines (the “guidelines”) adopted at the 2024 Annual General Meeting applies to the President & CEO and other members of the Group Executive Team (”GET”). 

Viaplay Group’s remuneration policy is designed to i) drive and reward sustainable company and individual performance, ii) be market competitive to attract and retain best-in-class talent, and iii) to incentivise the creation of long-term shareholder value in a rapidly changing industry. Specifically, our strategic priorities and our vision are reflected in the design of executive remuneration as set out below:

  • Deliver profitable growth: A substantial proportion of remuneration is variable and linked to our key drivers of performance. Performance measures in our short- and long-term incentive plans are carefully selected to promote growth through stretching and relevant incentive targets.
  • Create long-term shareholder value: Incentive plans are designed to reward sustainable company performance and value creation. Resulting outcomes are intended to reflect shareholder experience and contribute to increased alignment as executives are required to build and maintain a significant shareholding in Viaplay Group.
  • Be the leading Nordic streaming service provider and content producer with a global appeal: A remuneration structure and mix that provides agility to adapt quickly to business needs in a fastmoving industry and highly competitive talent market.

Total remuneration shall be on market terms and may include: base salary, pension, benefits and performance linked elements in the form of short-term (‘STI’) and long-term incentive (‘LTI’) plans.

Full details of the Remuneration Guidelines with descriptions of individual elements, employment terms and remuneration governance are available here.


Renumeration Report 2024
Ersättningsrapport 2024
Renumeration Report 2023
Ersättningsrapport 2023
Renumeration Report 2022
Ersättningsrapport 2022
Remuneration Report 2021
Ersättningsrapport 2021
Remuneration Report 2020
Ersättningsrapport 2020