Our company

We want to create successful and sustainable businesses that generate profitable growth, healthy cash flows and attractive return on investment – all by delivering competitive products that offer unique experiences and value for money.

A focused footprint

We are present in direct-to-consumer markets where we can compete for the long term, and where our products are relevant and popular. We currently operate in the Nordics and the Netherlands as well as Poland, ahead of a planned exit in mid-2025. In addition, our Viaplay Select branded content concept has been added to partner platforms around the world.

Competitive content

We invest responsibly in stories that bring audiences to our services – and keep them there. Our line-up of premium sports is in a league of its own, bringing fans every goal, every lap, every time. And with the hottest Hollywood blockbusters, unmissable local shows, high-quality documentaries, kids content and much more, our films and series offering has both the creative and commercial angles covered.

A sustainable strategy

An integrated business and sustainability strategy is key to creating value. We have set sustainability targets and identified three focus areas. Our work in these areas will help us to futureproof our operations, make our supply chain more sustainable and play our part in addressing global challenges.