Sustainability
Sustainability is at the heart of Viaplay Group’s business. As the leader in the entertainment and streaming industries, we take every opportunity to inspire and engage.
Our strong sustainability performance is being recognised. In 2022 the Dow Jones Sustainability Index ranked Viaplay Group in the top 10% of the world's most sustainable media and entertainment companies and the company was identified as a top ESG-performer in terms of managing our ESG risks in both our industry and region by Sustainalytics.
Our approach
Our sustainability strategy is integrated into our overall business strategy and is aligned with the company’s purpose, values and culture. It was collaboratively developed with input of over 1,000 stakeholders and informed by a thorough analysis of sustainability challenges and opportunities facing our industry and the world today, including accelerating digitalisation, social inequality and climate change.
The strategy consists of brave goals spread across the three thematic focus areas: ’climate change and the environment’, ’diversity and inclusion’, and ’well-being and ethics’. Through our work in each of these focus areas, we aim to create value for society at large; for our shareholders, customers and employees, and for the creative industry.
We pursue both annual and long-term targets for 2026 within each focus area connected to four key business priorities: delivering outstanding content, creating engaging customer experiences, empowering our people, and partnering for growth.
You will find key KPI’s and non-financial targets highlighted in the pages below on each focus area, and can learn more about our full sustainability strategy and its 15 five year goals in our most recent annual report.
SDGs commitment
To address global challenges, Viaplay Group has aligned our sustainability strategy with eight of the UN’s 17 Sustainable Development Goals. Our commitment to contributing to the global sustainability agenda is also reflected in Viaplay Group being a signatory of the UN Global Compact, member of the UN Sustainable Development Goals Media Compact Initiative, contributor to the Responsible Media Forum and an endorser of the UN Global Compacts Women’s Empowerment Principles.
Our sustainability strategy is an integrated part of our business strategy, and will accelerate progress towards becoming the world’s most sustainable, diverse, and inclusive entertainment provider. It marks an important step in doing our part to help limit warming to 1.5°C above pre-industrial levels, in accordance with the Paris agreement.
Jørgen Madsen Lindemann
President & CEO
Taking climate & environmental action
We want to promote sustainability on screen and off screen; highlight environmental issues, reflect societal changes, and inspire our audiences to reduce their impact on the environment. Taking the lead in this key area is not only the right thing to do, but is also critical to future-proofing our business.
Advancing diversity & inclusion
It is important to Viaplay Group that our content reflects the societies we operate in, with engaging stories that are relevant for as many people as possible. This is why we seek to portray a plurality of perspectives and cultures that appeal to a wide audience.
Promoting wellbeing & ethics
We conduct business responsibly and with integrity, and we expect our suppliers and partners to do the same. The safety, security, and well-being of employees is always one of our most important considerations, and keeping information and data relating to our business, customers and all stakeholders safe is a top priority.
Partnerships & collaborations
We aim to raise awareness and create positive change in society through partnerships and collaborations. Viaplay Group is a part of multiple sustainability networks and initiatives focused on climate and environmental action, as well as partnerships and collaborations that help us increase our contribution to a more equal, diverse and inclusive society.
Sustainability is fully embedded into our corporate governance model, this provides us with a solid foundation for implementing our sustainability strategy.
