Cookies and Viaplay Group

To ensure that you receive the most relevant information and the best service when you visit viaplaygroup.com (‘Site’), information and data will be collected through the use of cookies. It helps us (and other authorised third parties) to provide you with a personalised experience when you visit our Site, as well as to improve our service and ensure that you can easily find what you are looking for. We want you to understand how we use cookies, so this Cookie Policy explains the different types of technologies we use, what they do, and your options regarding their use.

What are cookies?

A cookie is a small text file that a website stores on your computer or mobile device when you visit the Site.

  • First party cookies are cookies set by the website you’re visiting. Only that website can read them. In addition, a website might potentially use external services, which also set their own cookies, known as third-party cookies.
  • Persistent cookies are cookies saved on your computer and are not deleted automatically when you close your browser, unlike a session cookie, which is deleted when you exit the page or close your browser.

Every time you visit our Site after a closed browsing session, you will be prompted to accept or reject cookies. 

The purpose is to enable the Site to remember your preferences for a certain period of time. Cookies can also be used to establish anonymised statistics about the browsing experience on our Site.

How do we use cookies?

Other than strictly necessary cookies, we only store cookies on your device with your consent. If you do not want to accept cookies, you can adjust the settings in your web browser’s security preferences.

We use strictly necessary cookies for this Site to operate and these include the following:

  • cookieConsent: consent disclaimer cookies that we collect when you accept our Site’s Cookie Policy. These cookies are stored for one year.
  • AWSELB, or AWS Classic Load Balancer Cookie, is used to map the session to the instance. This cookie is removed after user’s session with server closes, which is typically within one hour.
  • We and our service providers use performance (_ga, _gat, _gat_newTracker) and functionality (has_js) cookies. Performance cookies are stored for two years and functionality cookies are used until the end of your browser session. These cookies allow us to improve our Site’s accessibility and performance. These cookies provide us with non-personally identifiable data, which is the type of data that does not directly identify you as an individual. We cannot use this data to distinguish or trace your identity.

Our Site also uses Google Analytics to analyse traffic and make design and navigation improvements to the Site. We use IP masking in Google Analytics, which means that we automatically anonymise any IP data we collect. Anonymised data is then used to present general statistics on how our Site is used.

We use the information from cookies to make our Site more user-friendly.
We (and our authorised third parties) may use non-personal information from both persistent cookies and session cookies for statistical purposes as follows:

  • to determine how frequently you and other users visit our Site,
  • to determine which are the most popular parts of our Site,
  • to monitor the use of our Services and our Site (frequency and time),
  • to receive general statistics on most popular geographical locations where our Site is used (countries and cities),
  • to determine which type of device you use for browsing our Site,
  • to establish the type of browser you are using to access our Site,
  • to establish the source of traffic to our Site.

Our Site does not store any third-party cookies for advertising or marketing purposes. 

How can you manage cookies?

Removing cookies from your device

You can delete all cookies that are already on your device by clearing the browsing history of your browser. This will remove all cookies from all websites you have visited. Be aware though that you may also lose some saved information (e.g., saved login details, site preferences).

Managing site-specific cookies

For more detailed control over site-specific cookies, check the privacy and cookie settings in your preferred browser.

Blocking cookies

You can set most browsers to prevent any cookies being placed on your device, but you may then have to manually adjust some preferences every time you visit a site/page. And some services and functionalities may not work properly at all.

Changes to our Cookie Policy

All future changes we make to our Cookie Policy will be posted on this page. Any changes shall be effective immediately unless otherwise stated.

Contact

We welcome any questions, comments, and requests regarding this Cookie Policy to [email protected].
For more information about how we collect, use, and keep safe personal data, visit our PrivacyStatement.

Viaplay Group AB (publ.) is the Nordic region’s leading entertainment provider. We entertain millions of people every day with our streaming services, TV channels and radio stations, and our production companies create content that is experienced around the world. We make life more entertaining by telling stories, touching lives and expanding worlds – from live sports, movies and series to music and original shows. Headquartered in Stockholm, Viaplay Group is listed on Nasdaq Stockholm (‘VPLAY A’ and ‘VPLAY B’).