Senior Executives

Group Executive Team

Jørgen Madsen Lindemann
President and CEO

Jørgen was appointed President and CEO of Viaplay Group on 5 June 2023.

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Jørgen Madsen Lindemann

President and CEO

Danish, born 1966

Jørgen was appointed President and CEO of Viaplay Group on 5 June 2023. Jørgen is the former President and CEO of Modern Times Group (MTG), the Sweden based digital entertainment business, where he worked from 1994 to 2020. He also sat on the board of Zalando as a non-executive director from 2016 to 2021. Jørgen has strong experience of leading digital-first businesses and he is also chair of ASOS Plc.

Ownership: 10,959,800 VPLAY Class B shares.

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Johan Johansson
Group CFO and Co-CEO Swedish Operations

Johan was appointed Group CFO and Co-CEO Swedish Operations at Viaplay Group on 1 August 2024

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Johan Johansson

Group CFO and Co-CEO Swedish Operations

Johan Johansson was appointed Group CFO for Viaplay Group and Co-CEO for Viaplay Group Sweden on 1 August 2024.

Before joining, Johan was CFO and Deputy CEO of Gilion (formerly Ark Kapital). Prior to that he server as CEO and a Board member of Daniel Wellington, after have been CEO of the telecom operator Three in Sweden. Johan began his career at Modern Times Group (MTG) where he spent 10 years in various roles, including CFO & COO MTG Sweden, and Vice President of Finance and Operations. He is a graduate of KTH Royal Institute of Technology and Stockholm University.
 
Ownership: 0 VPLAY Class B shares
 

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My Perrone
EVP AND GROUP GENERAL COUNSEL

My was appointed EVP and Group General Counsel & Company Secretary on 1 December 2022. She has previously held roles at Viaplay Group as Acting General Counsel and Head of Legal Sweden.

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My Perrone

EVP AND GROUP GENERAL COUNSEL

Swedish, born 1977

My was appointed EVP and Group General Counsel & Company Secretary at Viaplay Group on 1 December 2022. She is responsible for the legal function groupwide. Before that, My served as SVP and Group General Counsel and Head of Legal Sweden. Before joining the company in 2011, she worked as an attorney at law firms such as Magnusson and Setterwalls, and as an inhouse legal counsel at V&S Group. My has a Master of Laws from Lund University and a specialisation in Intellectual Property from Malmö University.

Ownership: 323,868 VPLAY Class B shares.

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Vanda Rapti
EVP, VIAPLAY SELECT & CONTENT DISTRIBUTION

Vanda was appointed EVP and Chief Commercial Officer, North America & Viaplay Select on 1 December 2022. She was previously SVP and Group Head of Acquisitions, Content Distribution & Partnerships.

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Vanda Rapti

EVP, VIAPLAY SELECT & CONTENT DISTRIBUTION

Greek, British, born 1976

Vanda was appointed EVP, Viaplay Select & Content Distribution at Viaplay Group on 1 July 2023. She was previously EVP and Chief Commercial Officer, North America & Viaplay. Before that, she was SVP and Group Head of Acquisitions, Content Distribution & Partnerships. Vanda joined the company in 2003 and has held roles including VP Pay TV, VoD and New Media, and Senior Lawyer. She holds a degree in law from the University of Athens, an LLM in Entertainment Law from the University of Westminster and a degree in piano from the Hellenic Conservatory of Music and Arts, and has also studied theatre in Athens and London. Vanda has been a member of the Athens Bar Association since 2001 and a solicitor at the Supreme Court of England and Wales since 2003.

Ownership: 608,030 VPLAY Class B shares.

 

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Kenneth Andresen
INTERIM CEO NORWEGIAN OPERATIONS

Kenneth was appointed Interim CEO Norwegian Operations at Viaplay Group on 1 July 2023.

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Kenneth Andresen

INTERIM CEO NORWEGIAN OPERATIONS

Kenneth was appointed Interim CEO Norwegian Operations at Viaplay Group on 1 July 2023. He was previously VP and Head of the Group’s radio operations in Norway. Kenneth has held various management positions in Viaplay Group for more than twenty years and has worked in the media industry for more than thirty years. He has a background as a journalist and editor working with news and current affairs in both public and commercial broadcasting. He joined the efforts to establish the first national commercial radio station in Norway, P4, in 1993. Kenneth has a media industry diploma from CBS Executive and serves on several industry boards including the National Association of Press and Media.

Ownership: 327,642 VPLAY Class B shares.

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Lars Bo Jeppesen
EVP AND CEO DANISH AND ICELANDIC OPERATIONS

Lars Bo was appointed EVP and CEO Danish and Icelantic operations at Viaplay Group on 1 August 2023.

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Lars Bo Jeppesen

EVP AND CEO DANISH AND ICELANDIC OPERATIONS

Danish, born 1967

Lars Bo was appointed EVP and CEO Danish and Icelantic operations at Viaplay Group on 1 August 2023. Lars Bo is the former CEO of media agency group Dentsu in the Nordic, Central and Eastern European markets from 2006-2019. He then joined Parken Sport & Entertainment and F.C. København as managing director from 2020-2021. Recently, Lars Bo has been General Manager Nordics for the tech company Snap Inc, where he joined April 2022. He is also executive chairman of the Danish sushi restaurant chain Letz Sushi. Lars Bo has a strong leadership background from media, tech, and communication.

Ownership: 1 809 861 VPLAY Class B shares.

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Peter Nørrelund
EVP AND CHIEF SPORTS & BUSINESS DEVELOPMENT OFFICER

Peter was appointed EVP and Chief Sports & Sports Business Development Officer on 14 June 2023. He first joined the company in 2003 and has served as EVP and Chief Sports Officer well as EVP and Head of Product Development & Incubation at Modern Times Group. Earlier in his career Peter worked as a reporter, commentator, host and Editor in Chief at Danmarks Radio.

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Peter Nørrelund

EVP AND CHIEF SPORTS & BUSINESS DEVELOPMENT OFFICER

Danish, born 1971

Peter was appointed EVP and Chief Sport & Business Development Officer at Viaplay Group on 14 June 2023. He is also responsible for running the Group’s operations in the Netherlands, Poland, Baltics, and the UK. He first joined the company in 2003 and was previously EVP and Chief Sports Officer and an advisor to Viaplay’s President and CEO on sports rights. Peter was appointed Head of Sports in 2013, having been responsible for the company’s sports rights acquisitions since 2006. In addition, Peter has been EVP and Head of Product Development & Incubation at Modern Times Group, CEO of DreamHack Sports Games and COO of Turtle Entertainment. Peter graduated from the Danish School of Media & Journalism and has worked as a reporter, commentator, host and Editor in Chief at Danmarks Radio.

Ownership: 4,078,747  VPLAY Class B shares.

 

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Philip Wågnert
EVP AND CHIEF TECHNOLOGY AND PRODUCT OFFICER

Philip was appointed EVP and Chief Technology & Product Officer at Viaplay Group on 3 May 2022. He was previously SVP Product at Viaplay. He joined the company in August 2018 from Travelport.

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Philip Wågnert

EVP AND CHIEF TECHNOLOGY AND PRODUCT OFFICER

Swedish, born 1980

Philip was appointed EVP and Chief Technology & Product Officer at Viaplay Group on 3 May 2022. He was previously SVP Product at Viaplay. He joined the company in August 2018 from Travelport, and previously spent five years in a range of leadership roles at SAS, including VP Product Development & Management. Philip holds a Bachelor's degree in Management from the London School of Economics and Political Science, and is a graduate of the Stockholm School of Economics.

Ownership: 442 747 VPLAY Class B shares.
 

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Christian Albeck
EVP CONTENT ACQUISITION AND Co-CEO SWEDISH OPERATIONS

Christian was appointed EVP Content Acquisition and Co-CEO Swedish Operations at Viaplay Group on 1 July 2023.

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Christian Albeck

EVP CONTENT ACQUISITION AND Co-CEO SWEDISH OPERATIONS

Danish, born 1980

Christian was appointed EVP Content Acquisition and Co-CEO Swedish Operations at Viaplay Group on 1 July 2023. He was previously SVP Content Nordics at Viaplay. Prior to that, Christian has held various positions at Viaplay Group since joining the company in July 2002. Christian holds a Master of Science from Copenhagen Business School.

Ownership: 400,000 VPLAY Class B shares.

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