The Share

Privacy Notice for Shareholders' Personal Data

Viaplay Group (‘we’, and/or ‘us’, and/or ‘our’) is committed to protecting your privacy and personal data. This Privacy Notice is intended to help you understand what data we collect, why we collect it, and what we do with it when you become a shareholder in Viaplay Group AB (publ).

You will also find information about your personal data rights under the General Data Protection Regulation (GDPR) and any supplementary data protection regulations.

Responsibility for the use of your personal data

Viaplay Group AB (registration number 559124-6847, Box 17104, 104 62 Stockholm, Sweden) is responsible data controller for the use of your personal data as described in this Privacy Notice, unless otherwise stated.  You are welcome to address any questions regarding this Privacy Notice to [email protected].  

Euroclear Sweden AB (registration number 556112-8074, Klarabergsviadukten 63, 101 23 Stockholm, Sweden) is responsible for keeping the share register of Viaplay Group and is the controller of the processing of personal data that occurs in connection with such assignment. We have also appointed Euroclear Sweden AB to facilitate our AGMs and provide related services. As a result, when you provide personal data to Euroclear Sweden AB, they are responsible for processing it as a separate data controller. For any questions about that processing of your data, please reach out to [email protected].

Information we collect about you

We collect and use different categories of personal data about you, depending on your role. The categories of personal data relating to you as a shareholder that are processed by Viaplay Group include:

• Identification information (full name, personal identification number).
• Contact information (address, telephone number, e-mail address).
• Financial information (voting rights, information regarding holdings and entitlements connected to the holdings).
• Representation information (proxy’s identification information, assistant’s information, company you’re representing).
• Voting information (information on how you have voted, e.g., in case of postal voting, if voting devices are used, vote counting is carried out as well as through publication of the vote results).
• Communication information (dissenting opinions as part of the notes in the minutes from the AGM, or when exercising the right as shareholder to propose business at the AGM, make statements or ask questions).

Legal basis for processing your personal data

We process your personal data to fulfil our obligations under law, including company, securities and tax legislation. We may also process your data to satisfy our legitimate interest of convening general meetings and administrating other matters relating to the shareholders of the company.

We only process your personal data for the purpose for which we collected such data. Should we need to process your personal data for any other purpose or a purpose which requires your consent under data protection legislation, we will inform you of such purpose and obtain your consent in advance.

Data retention

Personal data are only stored for as long as it is necessary to fulfil the purpose of the processing, or as long as Viaplay Group is required to store such data by law. The data is erased when you cease to be a shareholder in Viaplay Group. 

However, certain data are stored for a longer period when required by law, including company, securities and tax legislation.

Sharing of your personal data

Your personal data is primarily processed by us as the data controller and Euroclear Sweden AB. In certain cases, we may transfer your personal data to:

• Affiliated entities or business partners to the extent necessary in connection with our annual general meetings. We take precautions to allow access to personal data only to those staff members who have a legitimate business need for access and with a contractual prohibition of using the personal data for any other purpose.
• Competent law enforcement body, regulatory, government agency, court or other third party such as but not limited to, the police, the financial supervisory authorities, the tax agency, or the Swedish companies’ registration office, where we believe disclosure is necessary (i) as a matter of applicable law or regulation, or (ii) to exercise, establish or defend our legal rights.
• Third-party vendors, service providers and partners who provide services to us (e.g., third party consultants working with the annual general meetings, law firms/advisors, security agents or providers of services to conduct the annual general meetings digitally if such services are used at the meeting), which are or will be involved in providing services in connection with the annual general meetings or who otherwise process personal data for purposes that are described in this privacy notice or as notified to you when we collect your personal data.
• Our auditors, advisors, legal representatives, and similar agents as may be necessary in connection with the advisory services they provide to us for legitimate business purposes and under contractual prohibition of using the personal data for any other purpose.
• Other recipients, such as participants in our annual general meetings if they request the list of notices of attendance (which contains names of shareholders together with information regarding their number of shares and votes, and information on their respective proxy and/or assistant(s), if any) as the basis for determining the voting list at the annual general meetings. We may also disclose personal data to other shareholders who request a copy of the minutes from those meetings.

Where we process your personal data

We generally process and store your data within the European Economic Area (EEA). Because our Group companies and third-party contractors and consultants operate both within and outside the EEA, your personal data may be occasionally processed outside the EEA. However, we have taken appropriate safeguards to require that your personal data remains protected in accordance with this Privacy Notice. These measures include, where applicable, implementing EU standard contractual clauses with our third-party contractors.

A uniform level of data protection is ensured by means of internal data protection regulations and/or corresponding contractual agreements.

Your data protection rights

You have the following data protection rights, under certain conditions:

• access and obtain a copy of your personal data,
• rectify/change incorrect or incomplete personal data,
• delete/erase your personal data,
• restrict the processing of your personal data,
• request your personal data in a portable format,
• object to the processing of your personal data.

If you would like to exercise any of your rights, please contact our DPO at [email protected]. We normally respond to your request within one month following the date we received your request. If your request is complicated, or if you have submitted several requests, we may need additional time to handle your request. In any case, you will be notified for the reasons of the delay within one month following the date we received your request. 

If you believe that Viaplay Group has not complied with your data protection rights, you can contact the supervisory authority in the country where you feel most secure, or you can contact the Swedish Data Protection Authority (Integritetsskyddsmyndigheten) at [email protected] or call at 08-657 61 00. 

Updates to this Privacy Notice

We regularly update this Privacy Notice. Our use of personal data may change, for example we may collect personal data for new purposes, collect additional categories of personal data or share your data with other recipients than outlined in this Privacy Notice.

We reserve the right to change this Privacy Notice at any time. This Privacy Notice is effective from October 20, 2023.

Contact us

Questions, comments, and requests regarding this Privacy Notice should be addressed to our DPO at [email protected] or in writing to Viaplay Group AB, Box 17104, 104 62 Stockholm, Sweden.

Our dividend policy

The Annual General Meeting approved the Board of Directors' proposal not to pay any dividend for the financial year 2023.

Opinions, forecasts and estimates regarding the company made by the analysts are theirs alone and do not represent opinions, predictions or forecasts from the company itself. Consensus always reflects the latest available estimates.
Source: Modular Finance

Contributors
Carnegie Investment Bank
Citi
Kepler Cheuvreux
All of which have been updated or confirmed before the report.

Class A shareholders have the right to reclassify their holding of Class A shares into Class B shares. Section 5 of Viaplay Group’s Articles of Association includes a so called re-classification period as follows:

Shares of Class A shall be subject to reclassification to shares of Class B. Owners of shares of Class A shall be entitled to, during January and July each year (“the Reclassification Periods”), to request that all or part of their shares of Class A shall be reclassified to shares of Class B. A request for reclassification shall be made by written notification and must have been received by the company’s Board of Directors no later than on the last day during the relevant Reclassification Period. Such request shall state:

• (i) the number of Class A shares that the shareholder wishes to reclassify or
• (ii) the percentage of the total number of votes in the company that the shareholder wishes to hold, after reclassification has been completed of all Class A shares requested for reclassification during the relevant Reclassification Period.

When making a request in accordance with alternative (ii) above, the shareholder shall also state the total number of shares of Class A and shares of Class B that the shareholder holds at the time of the request.

By the end of each Reclassification Period, the Board of Directors shall consider the question of reclassification. Immediately thereafter, the Board of Directors shall report the reclassification to the Swedish Companies Register (Sw.Bolagsverket) for registration. The reclassification is effected when it has been registered and the reclassification been noted in the CSD Register.

If you wish to convert A-shares to B-shares, please use the Form for reclassification of class A shares and send this to the address stated on the form.