Danish, born 1967

Lars Bo was appointed EVP and CEO Danish and Icelantic operations at Viaplay Group on 1 August 2023. Lars Bo is the former CEO of media agency group Dentsu in the Nordic, Central and Eastern European markets from 2006-2019. He then joined Parken Sport & Entertainment and F.C. København as managing director from 2020-2021. Recently, Lars Bo has been General Manager Nordics for the tech company Snap Inc, where he joined April 2022. He is also executive chairman of the Danish sushi restaurant chain Letz Sushi. Lars Bo has a strong leadership background from media, tech, and communication.

Ownership: 2,567,872 VPLAY Class B shares.

/sites/viaplay-corp/files/viaplay/about-us/our-leadership/lars-bo-570x629.webp EVP AND CEO DANISH AND ICELANDIC OPERATIONS Management Off