Swedish, born 1972
Elected 2024

Anna Bäck has been a member of the Board of Directors since May 2024. She is currently Chair of the Board of Directors of Precis Digital, Getswish and Tradera. Anna is also a member of the Boards of Directors of Nordnet Bank, Permobil, the Swedish Biathlon Association and Systembolaget. She has previously held positions such as CEO, Kivra and Associate Partner at McKinsey & Company. Anna holds an executive MBA from Stockholm School of Economics, and an MSc in Industrial Engineering and Management from Linköping University.

Member of the Remuneration Committee.

Independent of the Company, management and major shareholders.

Ownership: 249,687 VPLAY Class B shares.

/sites/viaplay-corp/files/2023-05/viaplay_anna_back_570x629.png NON-EXECUTIVE DIRECTOR Board of Directors Off