Our purpose and values

Viaplay Group offers a unique combination of streaming services and TV and radio networks, and our production companies create award-winning and critically-acclaimed content internationally.

Why do we exist?

Our purpose is telling stories, touching lives, expanding worlds.

It's fundamentally about who we are – what we do – and why it matters. It is beyond making money. It is our cause and belief. We exist with the purpose of... Telling stories. Touching lives. Expanding worlds. We are all storytellers, we tell stories. Stories connect us and guide us in making sense of the world. Stories matter and if they’re inspiring and energising, they impact our mood, our minds, and our attitude. A good story touches lives, it moves us. And we’re not here to just tell any story. We want to tell the story that touches your life. The story that made you think differently, made you reflect and expand your mindset.

We are the heartbeat of entertainment

Jørgen Madsen Lindemann
President & CEO
Our values

We are a company that prioritises people over anything else — from every single employee to every single one of our millions of customers. What unites us all at Viaplay Group is our passion to create meaningful moments and evoke emotions with our content. 

The essence of our values is defined by the beat we all have pulsing inside us. Defined by our people. Defined by the boundless passion we all share at Viaplay Group. Defined by how we inspire everyone around us, letting them feel that powerful, energising beat.

Bravery, Equality, Appreciation and Trust are our Viaplay Group values — and together, they form a powerful BEAT! 

Do you want to feel that beat too?

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be the BEAT

We are all about building long-term Trust, Equality, and Appreciation and awaken and empower our intrinsic Bravery. Together, we co-create a strong, powerful BEAT where we have fun and touch people's lives. With passion and creativity, we move towards our vision: Being the international streaming challenger.

What do our values actually mean?

bravery
We dare to challenge. We have a challenger DNA that fuels our passion for creating moments that matter. We dare to look beyond short-term goals and have the courage to constantly challenge ourselves and the industry. We stand up for what we think is right and empower people to be themselves.
equality
We stand diverse and welcome everyone. We respect individual beliefs, practices and backgrounds. We believe in togetherness and embrace diversity and inclusion as the fuel of our creativity and innovation. We also love different, and your uniqueness is our advantage.
appreciation
We celebrate people to inspire greatness. When we see great work, we are inspired by it and want to be part of it. Our achievements raise our ambitions even higher and motivate us to become better. By giving and listening to constructive feedback, we nurture a culture where everyone knows that their voice matters.
trust
With clear communications, transparency and cooperation, we foster an open organisation where a sense of community can flourish. With mutual respect, we empower people to breed a culture shaped by responsibility, accountability and possibilities.
be at Viaplay Group

If you want to be at the heartbeat of entertainment, be at Viaplay Group.

Join us
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