Viaplay Group & Data Protection
The right to privacy is at the forefront of everything we do
We always strive to align our data processing activities with applicable laws, regulations and leading data protection standards. Our aim is to provide our customers with a content experience that is tailored and personalised for them, while respecting their privacy choices.
Due to the wide range of services we offer, how we process personal data will vary depending on which service you use. This privacy page describes on a higher level how we process personal data and work with privacy and data protection across our organisation. However, if you want to learn more about how a specific service processes personal data, we refer you to the applicable privacy statement for such service.
We welcome any questions, thoughts and feedback on our privacy and data protection practices, and refer you to the Data subject rights section for more detailed information about your rights. In the meantime, we look forward to guiding you through Viaplay Group’s privacy landscape.
Our way of working
In order for us to provide an outstanding streaming and content experience to our customers, the processing of personal data is necessary. Get to know how we work as an organisation to process personal data in a privacy-friendly way.
Purpose, retention and legal basis
At Viaplay Group, we process personal data for a variety of purposes. The purpose governs the legal basis and the period of time we store personal data before it is deleted (retention). Get an overview of for which purposes we process data and the associated legal basis, as well as the premises on which the retention periods are based.
How we protect personal data
Any personal data collected by us is stored on secure servers, and we use rigorous procedures to protect against loss, misuse, unauthorised access, alteration, disclosure or destruction of personal data. Get to know how we work to protect personal data.
Behavioural data, personalisation and advertising
Features that many customers take for granted require processing of personal data, and more specifically what we call “behavioural data”. By using behavioural data, we are able to personalise our customers’ content and experience, and improve and adapt content for the regions in which we operate. Get to know how we process behavioural data.
How and where is personal data transferred
To deliver our services, we may need to share personal data with third parties within and outside Viaplay Group, as described in this section.
Data subject rights
We respect everyone's right to privacy. Get to know what specific rights an individual has in relation to their personal data when it is processed by Viaplay Group.
Data privacy contacts
Get in touch with our Data Privacy team
Nenad Georgiev
Group Data Protection Officer