History
Viaplay – the international entertainment provider
Viaplay Group emerged when its shareholders approved the rebrand from Nordic Entertainment Group (NENT Group) on 18 May 2022. Viaplay Group began operation as a separate organisation from 1 July 2018, after the split from Modern Times Group MTG AB (publ). Headquartered in Stockholm, Viaplay Group was listed on Nasdaq Stockholm on March 28, 2019 (‘VPLAY A’ and ‘VPLAY B’).
The Nordic region’s leading entertainment provider, Viaplay Group has a portfolio of world class platforms and brands, a unique content ecosystem and a skilled leadership team. Viaplay Group launched its corporate brand in the summer of 2018, which reflects its ambition to provide the best and broadest entertainment experiences to every viewer.
New name - same global ambition
Our rebrand shows exactly who we are - a fast-growing international entertainment company. The global streaming market has never been so exciting and competitive, and innovation in all areas, from our platform to our brand, is vital.
