Case Studies
Case Studies
Get inspired by our effective, relevant and creative advertising solutions in the Nordic Region.
Sweden
Agria Djurförsäkring provide Swedish animals, their owners and Swedish farmers with flexible insurance solutions. During the spring of 2017 Agria launched 423 new dog insurances, one for each dog breed – an offering which Agria Djurförsäkring wanted to reach dog owners.
The Swedish foundation Cancerfonden conducts the campaign Rosa Bandet each year aiming to raise funding to cancer research, spread knowledge and operating advocacy. In 2017 Rosa Bandet was not supported by a televised gala and was therefore in need of another solution to gain reach, to affect the audience, and to gain media space. In addition, they wished to engage people in the fundraising. These are all reasons as to why they chose us, Viaplay Group Radio.
NordicFeel is an online web shop offering beauty products in all Nordic countries and is Today, one of the largest online web shops for beauty. NordicFeel is strongly associated with fragrance and perfume and therefore the purpose of this campaign was to promote their makeup offering.
By advertising channel graphics, your brand is exposed along with some of Sweden's strongest brands - TV3, TV6, TV8 and TV10. The channel graphics are for those who want to reach high reaches and build awareness of your brand. Here you have the opportunity to create a unique channel graphics sequence in collaboration with one of the channels' ideas.
Denmark
XL-Byg presents the Danish Superliga. This is a showpiece example of a collaboration, which has been planned and executed across multiple platforms, and by using our unique universes and TV personalities.
PokerStars used their Paradise Hotel sponsorship in order to build qualified awareness, as well as activating their products outside of the program and in real life, inviting and following the Paradisos onto the European Poker Tour.
The purpose of the case was to test the ability to drive initial awareness in a fiercely competitive market, using only Viaplay Group. The launch was highly successful, resulting in increased traffic to site, more leads, and a high brand awareness already in Year 1.
KiMs were gained access to the Luksusfælden program universe, resulting in the highest ad-liking measured in over a decade, along with other positive spillover effects on various branding KPIs.
